Design Strollers.

Insights @ Bugaboo

Bugaboo is an iconic Dutch brand known for it's innovative products and brand. Oxyme and Bugaboo partnered to find out more about the online world of (potential) Bugaboo consumers. During the collaboration a number of projects were carried out ranging from brand and product analysis to helping out on the seeding strategy.

Product Launch

Oxyme analyzed consumer statement, pictures and movies to understand the positioning of a new stroller in the market. Using Oxyme's software platform and consultancy Bugaboo was able to quickly get customer feedback on the product launched and take appropriate action.

Second Hand Market

Other projects for Bugaboo included an analysis of the second hand stroller market in the Netherlands. Using the flexible Oxyme platform, a number of analysis were performed to answer questions about second hand pricing, accessoiries and the product velocity. Insights were further used to enhance communication strategies.

Bugaboo Friends seeding strategy

Bugaboo wanted to get closer to it fanbase, to do so Bugaboo initiated the Bugaboo Friends Platform. Using different social media and Bugaboo's own site an ecosystem was created where Bugaboo owner's could share mobility experiences with one another.

Using Oxyme analytics brand ambassadors were identified and approached. Moreover the effectiveness of the marketing efforts were assesed. The insights delivered allowed Bugaboo to effectivly get the message to the right people. Oxyme further aided in the roll out of the seeding strategy of the Bugaboo friends program.