Our story so far..
Creative Analytics
We love data and we love to analyse. This passion results in the use of sound analytics concepts in a creative way. Creativity may be on the input side which data to use, or which analyses to apply. We believe in the power of sound analytics to solve business problems and find solutions that otherwise may remain hidden.
Fanatical Involvement
Fanatical involvement means we go the extra mile[s]. Consultants use your products and services, we go to conferences, buy and test your product, document buying experiences and more. We go above and beyond what was asked for in order to not only deliver the results you requested but the results you need. We get the job done, but strive to delight you with surprising results.
Our Mission
Oxyme’s mission is to change the way firms interact and listen to their customers. We have been doing so since 2007. Oxyme aims to redefine the way firms understand the market place, hence our tagline: getting your market. Apart from understanding customers we also help firms capitalize on this new found knowledge in a creative and profitable manner; e.g. we help firms to get a piece of the market.
What is an Oxyme?
A question we are asked quite regularly is what an Oxyme is. Well, it is a combination of the words OxyOpia+ Enzyme. OxyOpia refers to a medical condition which entails an unusually acute vision on account of the patient. Enzyme acts generally speaking as a catalyst of a process. So Oxyme basically means ‘Catalyst of unusually acute vision’, isn’t that clever?
Meet the Team
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Joep Arts
Co-Founder
I am a co-founder of Oxyme where I currently oversee all clients, software, and R&D. In other words, I try to create the best insights possible by working with very smart and talented people, combining scientific analytics and smart software.
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Noémi Szijjarto
Consultant
I hold a Bachelors Degree in Economics and a Masters in marketing communications (both obtained in Budapest, where I was born). I worked over 6 years at a global leading HR consultancy and outsourcing company (Aon Hewitt), where I held several local and international positions. I gained experience in leading various big Pan-European marketing projects. I joined Oxyme in August 2011 as a consultant and my role is to lead the roll out of social listening at companies like Philips.
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Aniek Schmal
Consultant
I am a consultant at Oxyme with a focus on FMCG as well as the manager of the online marketing analysts. After obtaining my Bachelor’s degree in Communication and Information Sciences at the VU University in Amsterdam (2007), I moved to the University of Twente to obtain my Master’s degree in Marketing and Corporate Communication. I focused on advertising, corporate responsibility and social influence techniques.
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Wendie Volker
Consultant
I am a consultant at Oxyme with a focus on the FMCG business. I first studied Organizational Psychology in Utrecht and also followed a course in advertisement psychology. After a Bachelor’s degree in Psychology, I obtained a Master's degree in Marketing at the VU University in Amsterdam. I began my career as a brand manager for Sultana (Verkade, United Biscuits): a biscuits brand within the healthy snacks category.
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Pilar de Murillo
Consultant
I am a consultant and have worked on diverse international projects for clients such as Publicis, Philips, Sony Ericsson or Nike. Prior to working at Oxyme, I worked as International Operations Manager at Macho Sport [fashion industry] and International Marketing Developer at Pan Pa Ya [food industry]. I have an MBA from the Amsterdam Business School and a Master’s degree in International Marketing from the University of Applied Sciences Giessen-Friedberg.
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Haiping Liu
Junior Consultant
I am Oxyme's connection to China. I am involved in diverse projects specialized in China-related issues. I obtained a master degree in marketing from University of Amsterdam in 2010. Apart from marketing I have an interest in psychology, cooking and enjoy Amsterdam as my home away from home.
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Veronica Högberg
Community Manager
As a community manager at Oxyme I oversee the processes in communication among the online marketing analysts, as well as the company’s inside and outgoing communication. I have a B.A. in Communication Studies with a Journalism focus from the University of Alabama at Birmingham. Prior to working at Oxyme I was the production manager for a production company, as well as writer/editor for various publications.
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Lotte Meijling
Operations Support & Marketing Support
Back in the days I joined Oxyme as one of its first Social Media Analysts. I had just started to study New Media and Digital Culture in Amsterdam and saw the job as a perfect fit between theory and practice. My interest in new media and the possibilities to work within this field drove me to become more involved in the company. After obtaining my bachelor degree I decided to join the team at the office as both Operations Support and Marketing Support.
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Silvia Pietrosanti
Community Manager & Operations Support
After being a social media analyst at Oxyme for almost a year, I joined the Operations support team. I obtained a master degree in European Communication Studies at the University of Amsterdam and worked and still like to volunteer in several NGOs helping out with Communications and Public Relations. I have a genuine interest for every cultural expression and performance, which is why I love living and working in Amsterdam.
Vincenzo Truppo
Operations Support
As a part of the Operations team I take care of all the processes revolving around specific projects. I studied Cognitive Psychology and Cognitive Sciences, thus I’m a fond explorer of the many aspects of human information processing. Since then I had diverse working experiences, from research intern to working as Oxyme analyst. At the same time, I developed my skills for visual design working as graphic developer for an online platform, thus expanding my interests for rational, scientific processing with creative thinking.
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Bob Rietveld
Co-Founder
Prior to founding Oxyme I obtained a bachelor and master degree in marketing. I worked a couple of year as a strategy consultant before starting my PhD. At Oxyme I am responsible for marketing,sales and finance, basically it´s my job to allow everybody else to perform to the best of their ability.
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Harold van der Laan
Senior Consultant
After having obtained my master’s degree in Business Economics with a specialization in Market Knowledge and Market Research at the Rijksuniversiteit Groningen I have been working at tier one strategy consultancy and market research firms. My focus is to help clients improve their business performance by translating customer insights into measurable solutions that ultimately will increase their profits by either cutting costs or generating additional revenues.
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Rositsa Vasileva
Consultant
I work as a consultant at Oxyme where I am also responsible for the quality control. After obtaining my Bachelor’s degree in Economics and Management (2007) in Germany, I came to the Netherlands to pursue a Master’s degree in Business Studies (2008) at University of Amsterdam with a specialization in Marketing and Entrepreneurship.
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Laurence Meriaux
Consultant
I am a consultant at Oxyme where I focus on online customer engagement and influencer strategies. Prior to Oxyme, I worked as a Junior Marketing Project Manager in Toronto where I designed and implemented marketing strategies for French wines through English Canada. After a summer session (Integrated Marketing Communications) at UC Berkeley, I graduated in Strategic Marketing in France and obtained a Master's Degree in Business studies at the University of Amsterdam.
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Erik Hornung
Consultant
After obtaining my masters degree in Strategic Management at the Erasmus University in Rotterdam and a degree in Policy, Communication & Organisation at the Vrije Universiteit in Amsterdam, I worked as a consultant/project manager at a consultancy firm based in Amsterdam for almost 4 years. In June 2010 I started at Oxyme as a consultant and currently working on different projects such as Philips, UPC and NS.
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Joost Klomp
Consultant
In my career I gained broad marketing experience in several disciplines within the field of marketing. I started on the agency side consulting companies like Mars, Ford and Motorola. After that I made a switch to execute marketing campaigns under my own responsibility at media companies like the FD Mediagroep and Metro. As consultant at Oxyme I deal with today’s challenges and opportunities in marketing and make a contribution to Oxyme’s ambition to provide clients with superior insights.
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Vladimir Yordanov
Operations Manager
I am the Operations Manager at Oxyme and I am responsible for all Analysts and Operations Support Team. The focus of my position is to make sure all projects at Oxyme run smoothly, have the required capacity and can deliver high quality results on time. Before coming to Oxyme I did an internship as Online Reporting and Communications Manager at Philips Consumer Lifestyle. I graduated with honors the Master’s program in International Business and Management at the University of Groningen.
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Sophie van de Putte
Finance Officer
I am Oxyme’s financial controller and operations officer. In combination with finishing my Masters, I started working at Oxyme and was first in charge of structuring the administration and bookkeeping. From there, I grew into a role in which I am responsible for back office activities like finance and human resources.
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Alena Králová
Officer Manager
My role is to make sure that Oxyme employees feel happy and relaxed, that the office runs smoothly and the clients feel good in our office. I also take care of administration, bookkeeping tasks and different ad-hock projects. Prior to Oxyme I worked for companies like Mattel, InBev and SAP in the finance department.
Meet our Advisors
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Joris Beckers
CEO Fredhopper
Joris is CEO of Fredhopper, a leading provider of online business optimization software.
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Mariken Kimmels
European Marketing Director Heinz
Mariken is European Marketing Director at Heinz where she is responsible for managing a brandportfolio of 11 brands.
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Liselore Crul
Co-Founder Oxyme
Liselore is co-founder and former partner of Oxyme. She moved with her family to the UK in 2009 and is now in the middle of adding an extra flavor to her curriculum with a MSc in Coaching and Behavioral change at Henley Business School - after almost 15 years in Marketing (from brand manager at Procter & Gamble via Ph.D student at the Vrije Universiteit to partner at Oxyme).
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Edward Hendrickx
Partner in EJP consulting
Serial entrpeneur Edward is the E in EJP auditors and tax lawyers. Edward is a financial exec with broad experience in all aspects of accounting, auditing and financial management.
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Willemijn van Dolen
Professor of Marketing at the Uva
Willemijn is Associate Professor of Marketing at the UvA and Director of The Amsterdam MBA. Willemijn is an expert in online encounters and measuring group dynamics.
