Meet the team

Joep Arts

Joep Arts

Managing Director, Co-Founder

Loves mind-changing insights based on cutting edge science. Combines his theoretical knowledge with actual experience of implementing metrics at large companies. Fan of science, big data, comedies, playing sports and ice cream.

Pilar Murillo

Pilar Murillo

Solutions Consultant

Digital marketing. Passionate about branding. Loves coffee, chocolate and thriller- suspense books.

Wendie Volker

Wendie Volker

Solutions Consultant

Interest in marketing, psychology and connecting the dots. FMCG. Mother of a funny little girl. Loves creativity, dancing and trying out Italian restaurants in Amsterdam.

Simone Pieters

Simone Pieters

Head of Research

Passion for brands and advertising. Loves the social “clutter”. Thinks listeners end up the smartest. Likes to discover and get to the bottom of the why. Sharing is key. Never runs out of energy. My team members are my heroes and our clients kings.

Lotte Meijling

Lotte Meijling

Senior Research Manager

New media fanatic & gadget geek. Mastered in persuasive communication. Known for her extreme and deafening laughter. Loves writing. Married to music.

Gilbert Saktoe

Gilbert Saktoe

Research Manager

Marketing enthusiast. Science geek. Cartoons fan. Sports (Judo, Martial arts & Soccer) and music (Jazz/Classic/Hiphop).

Damla Gecmen

Damla Gecmen

Research Manager

Loves connecting statistics with strong social insights. Enjoys wandering around the city & spending quality time with loved ones preferably while also adding something new to the wardrobe. Spiritual. Believes that junk food is not always a bad thing.

Selin Varol

Selin Varol

Research Manager

Social Media communication enthusiast. Enjoys finding unique opportunities with an analytical perspective to leverage online behavior and mobilizing it into offline success. Connects the unconnected with creativity. Marvel fan. Sporty. Reiki practitioner.

Maartje Kreek

Maartje Kreek

Research Manager

Always in touch aka scrolling 24/7. Nerd at heart. Life goal is to pet every dog on the street. Collects glitter. Food is Life.

Yannick Ludwig

Yannick Ludwig

Research Manager

Psychology graduate and enthusiast. Analytical and detail oriented. Star Wars geek, comic reader, movie lover of all genres, and hobby photographer.

Farrah Ridderhof

Farrah Ridderhof

Research Manager

Graduated in Social Psychology. The road to innovation is paved with social insights. Enjoys trying foods from different cultures. Office feeder. Kickboxing. Cappuccino craver. Wants to live in Japan one day. Hooked on listening to Frank Sinatra.

Manila Loi

Manila Loi

Research Manager

Neuroscientist with a strong interest in consumer behavior and data analysis. Loves travelling, especially to warm destinations. Loves cooking for her friends. Enjoys cycling and running a lot.

Hanna Dankers

Hanna Dankers

Research Manager

Loves to research and analyse brands (-and people), working with different nationalities. Crazy about surfing, yoga, sneakers and shopping. Born and raised in Amsterdam, wants to travel and live all over the world, but for now chose Brazil as home.

Rebeca Freitas de Reus

Rebeca Freitas de Reus

Research Manager

Talkative by nature, communication is what matters. Crazy about social media & photography. Responsible for making projects run smooth and helping our analysts around the globe. Stationed in Brazil.

Jan Jaap de Reus

Jan Jaap de Reus

Research Manager

Studied ‘Food & Marketing’ and is crazy about both, whether or not combined. Loves travelling, football and Latin America. Is responsible for training, analysts contact and quality of the data. Stationed in Brazil.

Cagri Yalcin

Cagri Yalcin

Software Developer

Experienced machine learning developer. Responsible for Oxyme’s online machine learning library. Passionate about translating academic papers into clean, modular, high performance code. Loves 70s/80s library music, owns a growing archive of library vinyls.

Artem Gavrysh

Artem Gavrysh

Software Developer

Front-end ninja. JavaScript animal. Turns bananas into code.

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