Meet the team
Managing Director, Co-Founder
Loves mind-changing insights based on cutting edge science. Combines his theoretical knowledge with actual experience of implementing metrics at large companies. Fan of science, big data, comedies, playing sports and ice cream.
Bas Van Erk
Background in social, sales & leadership. Enthusiastic about people and teams, and how that all comes together. Loves the beach life, especially (kite) surfing.
Head of Research
New media fanatic & gadget geek. Mastered in persuasive communication. Known for her extreme and deafening laughter. Loves writing. Married to music.
Digital marketing. Passionate about branding. Loves coffee, chocolate and thriller- suspense books.
Marketing enthusiast. Science geek. Cartoons fan. Sports (Judo, Martial arts & Soccer) and music (Jazz/Classic/Hiphop).
Loves connecting statistics with strong social insights. Enjoys wandering around the city & spending quality time with loved ones preferably while also adding something new to the wardrobe. Spiritual. Believes that junk food is not always a bad thing.
Social Media communication enthusiast. Enjoys finding unique opportunities with an analytical perspective to leverage online behavior and mobilizing it into offline success. Connects the unconnected with creativity. Marvel fan. Sporty. Reiki practitioner.
Psychology graduate and enthusiast. Analytical and detail oriented. Star Wars geek, comic reader, movie lover of all genres, and hobby photographer.
Graduated in Social Psychology. The road to innovation is paved with social insights. Enjoys trying foods from different cultures. Office feeder. Kickboxing. Cappuccino craver. Wants to live in Japan one day. Hooked on listening to Frank Sinatra.
Loves to research and analyse brands (-and people), working with different nationalities. Crazy about surfing, yoga, sneakers and shopping. Born and raised in Amsterdam, wants to travel and live all over the world, but for now chose Brazil as home.
Rebeca Freitas de Reus
Talkative by nature, communication is what matters. Crazy about social media & photography. Responsible for making projects run smooth and helping our analysts around the globe. Stationed in Brazil.
Jan Jaap de Reus
Studied ‘Food & Marketing’ and is crazy about both, whether or not combined. Loves travelling, football and Latin America. Is responsible for training, analysts contact and quality of the data. Stationed in Brazil.
Once dreamed of being the next Gil Grissom (CSI) but then changed paths. Investigates all things shiny new in the software world, but tries to learn things that will last. Google and Facebook try to get him but Oxyme has him. By the way, is it lunchtime yet?
Machine Learning Engineer
Believes in the great future of Artificial Intelligence, but still plays for humans. Loves math and studying natural and programming languages. Spends the rest of his time watching detective and Sci-Fi TV series.