Oxyme helps you to design and optimize
your digital strategy.
WHY │ WE BELIEVE THAT DIGITAL MARKETING IS CRITICAL FOR SUCCESSFULLY MANAGING BRANDS:
THOSE WHO UNDERSTAND AND CONNECT BEST WITH THEIR MARKET WILL OUTPERFORM OTHERS.
WHAT │ IMPACTFUL ADVICE
We provide advice to guide you on the best way to design or improve your digital strategy. We focus on actions and impact.
Our objective is to tell you how to act on your digital presence, to help you to evaluate your digital efforts, and to guide you in learning from your achievements. All is geared towards how to make your digital strategy more effective.
We deliver digital fact-based consultancy on how to listen, understand and connect with your audience to drive actions. We use tools and metrics to do so, but consider them as a mean (to understand) and not an end (to make an impact).
HOW │ EXPERTISE & RELIABLE DATA
Only quality insights based on reliable data drive actions. We derive insights from our digital expertise and an accurate reflection of the online world.
We understand your marketing and communication challenges: we have guided and are helping a multitude of global (Philips, Nike, Masco, etc.) and Dutch organizations (NS, KNVB, etc.) to design, evaluate and optimize their digital strategy.
Our advice is based on trustworthy data: we integrate our in-house built software with human analysis to derive insights from data that is relevant and accurately investigated. This combination guarantees 90% data relevancy and quality rates.
Most of the workforce at Oxyme is composed by Social Media Analysts, researching key words, reading a vast amount of articles, scanning and rating their content, and typing emails from some keyboard in some place we don’t know how to picture. What we know is that it is a place that is not our headquarters, where we cannot walk by their desks to pitch an idea, nor share a bag of soup over lunch, nor include them in our ping pong office tournament.
Amsterdam Fashion Week is a fashion event that has been held twice a year since 2004. When the event was introduced in 2004, it presented only 3 runway shows, while at the most recent Fashion Week, held in January 2013, we counted 34 shows, taking place over 5 days. Since its introduction, AFW has evolved into a prominent event for both well known and up and coming designers to launch their newest collections at Amsterdam’s Westergasfabriek. It is increasingly apparent that fashion is an exponentially growing trend. Do these “offline” events correspond with a simultaneous online trend in fashion? More specifically, has this event resulted in a trending topic on Twitter? If so, what are people Tweeting about?
In our recent blog post, we discussed the motives for sharing information with others. Where information is shared, information is also usually consumed. This raises questions about why consumers search for and read content produced by other consumers.