WE REVEAL WHAT YOUR CUSTOMERS REALLY THINK.
SO YOU GET YOUR MARKET.
WE ANALYZE UNBIASED ONLINE CONVERSATIONS AND
RELY ON MARKETING SCIENCE TO DERIVE MIND-CHANGING INSIGHTS.
WHAT │ IMPACTFUL ADVICE
We provide insights to guide you on the best way to beat your competition. We focus on actions and impact.
Our objective is to help you decide your next move. To do so, we provide you with mind-changing insights, derived from unbiased conversations online. All is geared towards how to beat your competition effectively.
Oxyme is a marketing analytics company. We use tools and metrics to provide help, but consider them as a mean (to understand) and not an end (to make an impact).
HOW │ EXPERTISE & RELIABLE DATA
Only quality insights based on reliable data drive actions. We derive insights from our digital expertise and an accurate reflection of the online world.
We understand your marketing and communication challenges: we have guided and are helping a multitude of global (Philips, Nike, Masco, etc.) and Dutch organizations (NS, KNVB, etc.) to be more successful.
Our advice is based on trustworthy data: we integrate our in-house built software with human analysis to derive insights from data that is relevant and accurately investigated. This combination guarantees 90% data relevancy and quality rates.
The following post appeared on Harvard Business Review and is the result of Oxyme's collaboration with Prof. Susan Fournier of Boston University. The post is a part of the series 'From data to action' and discusses how to derive meaning and action from social listening. You can read the original post here: http://blogs.hbr.org/2013/11/to-understand-consumer-data-think-like-an-anthropologist/